Reasons Why Digital Magazine Publishing is a Smart Move for Publishers
Going digital means that you’ll attract a larger audience and–in turn–engage a pool of that audience to become actual subscribers. Whether you fully convert to digital (or decide to use it in addition to printed publishing) you’ll optimize and profit from a new audience.
Digital magazine marketing is the beautiful result of content and visual marketing. It requires time and creativity, but any brand can do it.
Magazines pack a lot of information on various subjects: interviews, stories, articles and ads. Digital magazines can be a marketing tool, especially now, when content is king and visual marketing is so popular.
It’s very easy to see why readers find value in magazines. We are suckers for stories and pretty pictures, and magazines have both. Magazines can also be used to educate clients or share useful tips. What the brand gets in exchange is gratitude and a loyal following.
Magazines are excellent for branding because they can produce emotion and captivate readers. Choosing the right imagery for a story is incredibly important. All content marketers know how important it is to pair copy with visuals to produce emotion and drive actions. Magazines are a sure proof way to do just that.
What’s great about digital magazines is that they support interactive content: videos, audio, links. You can place on-page clickable videos in your magazines, which is great because videos are still on the rise. Rich media elements are engaging and compelling even for lazy people who aren’t quite sure they want to read an article. Show them a video instead and they will watch it.
Readers love the flip magazine format because it looks lifelike, but it’s also interactive.
Digital magazines have this great advantage that they can be embedded in websites and shared on social media. They also support social media and website links inside the brand publication (after all, browsing and exploring is what makes the internet such a wonderful place). With digital magazines you can connect all your pages and channels in one place to give customers a chance to get to know you and communicate with you.
They are fun, engaging and highly shareable, helping you get more exposure for your business.
1. Reach Readers beyond Regional Boundaries
Digital magazines have the ability to reach readers on a global scale. They have become a powerfully engaging way to keep a reader’s interest while maintaining loyalty, even when readers have moved to another location. Digital magazines allow publishers to send content to readers no matter their location.
2. Faster Publishing and Distribution
Digital magazines reach their audience in a very short amount of time, and online readers often consume the edition the very same day it’s distributed.
3. Content Flexibility
One of the advantages digital magazines have is they can contain an increase in the number of pages without changing the layout or having to condense text to work with a particular format. Also, publishers do not incur additional costs for paper or printing additional pages in a digital version of a magazine, which means no additional fees are passed on to advertisers.
Digital magazines offer an enhanced brand advertising experience because they place the reader in a highly designed editorial context which drives reader engagement and purchase intent. Publishers can then use special tracking software that uncovers actionable insights into how audiences engage with editorial and advertising content, which allows advertisers to tailor future campaigns for maximum results.